World Association of News Publishers


Where NEWS? Report 9: The three lives of a daily newspaper

Where NEWS? Report 9: The three lives of a daily newspaper

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Summary

In many countries, heads of newspapers, and daily newspapers in particular, have been confronted with a steady decline in circulation and readership for some time. This drop in interest can partially be ascribed to the attractiveness of digital media. Although this process of „erosion“ clearly looks ominous for classic daily papers, Riepl’s law from 1913 indicates that classic daily newspapers could potentially have a „bright“ future. This contradiction, i. e. giving both a positive and negative prognosis regarding the future of classic daily newspapers, and argumentation regarding the advertising circulation spiral suggests that hybrid and free publication offers may constitute a potential way out for daily newspapers. Several daily newspapers that have already made the switch to this approach are described towards the end of this article.


Date:
2009-03-03
Language:
English
Type:
IFRA Special Report
Number:
WNR.09.E
Author:
Horst Pirker, Daniel Bauer, Ines Buchsteiner, Wolfgang Granigg

Author

Jochen Litzinger's picture

Jochen Litzinger

Date

2009-03-03 00:00

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