World Association of News Publishers


MOBILE WEB - Putting the web in your readers’ pockets

MOBILE WEB - Putting the web in your readers’ pockets

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Summary

What we love about the web is its vastness. What we love about mobile devices is their smallness. That in essence is the problem faced by web designers and content providers when it comes to reaching an audience on the go. The evolution of mobile phones has seen them go from simple communication devices to must-have personal assistants and entertainment centres. Putting the web in your pocket has been the dream for more than a decade, yet it is only now we are seeing an explosion in mobile web use.


Date:
2008-09-01
Language:
English
Type:
IFRA Special Report
Number:
FLR.05E
Author:
Shipside, Steve; Nair, Sashi

Author

Jochen Litzinger's picture

Jochen Litzinger

Date

2008-10-17 00:00

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