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Customer Relationship Management (CRM) has been described as the most powerful marketing tool of the millenium. But what are the benefits for publishers? What are the traps to avoid? This reprt offers a step by step guide to implementation across the newspaper organisation, from the newest subscriberto the newsroom.
Anton Jolkovski
2011-03-01 14:41
Links:
[1] http://canuxploitation.comwww.wan-ifra.org/reportdnl?fid=27974&nid=33592&fty=4
[2] http://canuxploitation.comwww.wan-ifra.org/category/reports/business-management-organisation
[3] http://canuxploitation.comwww.wan-ifra.org/category/reports/information-technology